2. Missed the mark – brand name blunders

Did you know that even reputable companies sometimes get it wrong when choosing a name for a new product or service?

Hear how Germans thought that Rolls Royce was offering them garbage in the 1930s, and how “Nova” was not the best name for a car.

Marketing Translation Mistakes
take a look at this website to delve into more brand name blunders

and here you can find even more marketing mistakes (in german)

MP3 herunterladen (4,6MB)

Dein Kommentar

Du bist nicht eingeloggt. Wenn du dich anmeldest, musst du in Zukunft Name und E-Mail Adresse nicht mehr eingeben.