RoPeCast

2. Missed the mark – brand name blunders

Did you know that even reputable companies sometimes get it wrong when choosing a name for a new product or service?

Hear how Germans thought that Rolls Royce was offering them garbage in the 1930s, and how “Nova” was not the best name for a car.

Marketing Translation Mistakes
take a look at this website to delve into more brand name blunders

Markenflops
and here you can find even more marketing mistakes (in german)

MP3 herunterladen (4,6MB)

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